saharmajd/
Sahar Majd is a graphic designer and art director based in Los Angeles_
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AURA CACIA/ RE-BRANDING

AURA CACIA / RE-BRANDING

OBJECTIVE/

A re-branding project that aims to identify the essence of a dying or defunct brand and transforming it into a completely new direction while staying true to its soul.

 

APPROACH /

Aura cacia company’s essential oils, skin care oils are made from simple and pure botanical ingredients to unlock nature’s ability to improve human-being. Re-branding of Aura Cacai also include Aura Cacia’s products will packaged in pharmaceutical-looking brown glass vials, minimal and no-nonsense, as if out of the lab. The pristine, minimalistic setting suggests honesty and validity and affirms Aura Cacia’s desire for authenticity.

 
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